An Introduction to Publishing Management

This introduction to publishing management sets out the basics of efficient, economical and prudent management of time and money in publishing. It is intended to equip African publishers with techniques that will contribute to success, whether they are tendering for contracts or competing in a completely open market.While much of the emphasis is on textbooks, the principles apply to all types of publishing, and to most countries of the world. The premise is that managers need not be skilled in every area of publishing, but do need to know enough about each area to ask the right questions about strategies, costs and cost recovery., eng